Concepts


"My hair is finally long and healthy. I've never been able to grow it out this long until I came to Composure and began using Organic Color, along with the Prive product to support my hair health at home. Thank you guys!"



At Composure, we believe in beautiful, natural, healthy hair.
Maintenance can be as little or as much as wanted, with budget, lifestyle, hair texture, hair density, face shape, and most importantly: the integrity of your hair, factored into the decision made. 

We want every person to feel as though they are more beautiful / handsome when they walk out than before. We help to educate on why certain procedures are better, with self care, at home, in the salon, and in life in general. There's magic behind the scenes, but we'll explain it to you if you desire to know!





 prides itself on being diligent about Eco-Friendly products and programs. Laurent D. and Jacqueline Applebaum, COB and CEO/CFO respectively, are staunch supporters of environmental responsibility, and have created programs and products to support their beliefs. 
   Cutting-edge and luxurious hair care, Prive is a professional line that restores life to your tresses with a range of nourishing botanical extracts. Renowned for being the hair care line among celebrities and prestigious clientele. The line features formulas to style, cleanse, moisturize and condition for exceptional results.
  • In 2009 Privé Products introduced the revolutionary eco-design of CONCEPT VERT, a product line that is planet friendly in every possible way. This product line does not contain sulfates, parabens, phthalates, gluten, PABA, mineral oil, paraffin, DEA, TEA or artificial colors.
  • CONCEPT VERT is certified as Environmentally Preferred Products (E.P.P.): Increases usage amount without resorting to concentrates; more than 50% of the ingredients are from replenishable materials, packaging designed to be refillable; products utilize 50% less preservatives.
  • Privé Products developed the CAN REUSE PROGRAM. Through the use of our patented one-way valve system the cans be reused without contamination. Clients return their empty cans to the salon, the salon returns them to Privé, and Privé will sanitize the cans and reuse.A bit more information about different chemicals:

Sodium Lauryl Sulfoacetate vs. Sodium Lauryl Sulfate vs Sodium Laureth Sulfate 
Three of the most commonly confused ingredients in shampoos

Sodium Lauryl Sulfoacetate: Derived from coconut and palm oils; a safe, skin-friendly surfactant (foaming agent) for both skin and hair. This mild plant derived surfactant creates a rich, luxurious lather that effectively removes surface oil, dirt and bacteria, without stripping or drying sensitive skin. Sodium Lauryl Sulfoacetate is also hydrophilic. This means it is attracted to water, which enables it to dissolve more readily in water, thus providing superior rinseablility. This is the ingredient found in Concept Vert; keep that in mind as you continue to read on.

Sodium Lauryl Sulfate: An ingredient placed in our shampoos to create those fun bubbles that we all thought was keeping our hair clean. Yes, your shampoo is a foaming cocktail of ingredients that half the time you can’t pronounce. The problem is, some of the ingredients in your foaming cocktail sound harsh and all too familiar, but really are quite the opposite. Sodium Laureth Sulfate, Sodium laureth sulfate, or sodium lauryl ether sulfate (SLES), is a detergent and surfactant found in many personal care products (soaps, shampoos, toothpaste etc.). SLES is an inexpensive and very effective foaming agent SLES, SLS, ALS and sodium pareth sulfate are surfactants that are used in many cosmetic products for their cleansing and emulsifying properties. They behave similarly to soap. SLES is an irritant like many other detergents, with the irritation increasing with concentration.[2] It has also been shown that SLES causes eye or skin irritation in experiments done on animals and humans.[2] The related surfactant SLS is a known irritant, and research suggests that SLES can also cause irritation after extended exposure in some people. Toxicology research by the U.S. OSHA and IARC supports the conclusions of the Cosmetic, Toiletry, and Fragrance Association (CTFA) and the American Cancer Society that SLES is not a carcinogen. 

Sodium Lauryl Sulfoacetate vs. Sodium Lauryl Sulfate: Although an ingredient's name may sound similar to another, it does not mean that the molecules are similar with respect to shape, size, performance or even function. SodiumLauryl Sulfoacetate sounds similar to Sodium Lauryl Sulfate; however, the two molecules are quite different from each other. Sodium Lauryl Sulfoacetate is a large molecule ingredient. Large molecule ingredients are considered to be mild, gentle, and non-irritating, as they cannot penetrate the skin. In contrast, Sodium Lauryl Sulfate is a small molecule ingredient, and is capable of penetrating the skin, which can increase the occurrence of skin irritation.

Sodium Lauryl Sulfate is the cheap detergent that is put into your shampoos to make those big bubbles. Sodium Lauryl Sulfoacetate helps to create those big bubbles too! There’s a catch. One is a harsh cheap chemical and the other, to your surprise is a natural ingredient.What we know about this natural ingredient is that it is derived from coconut and palm oils; it is completely 100% safe for our skin. This plant derived ingredient effectively helps to remove oil, dirt and bacteria, without drying or irritating even the most sensitive skin. Again, this natural ingredient is the one found in Concept Vert.


is the world’s only professional, natural and permanent organic hair color that is enriched with nourishing certified organic, gentle natural conditioning agents, ant-aging antioxidants, rejuvenating amino acids, nourishing vitamins, and soothing natural plant extracts. Organic hair color is 100% free of ammonia, formaldehyde, resorcinol, parabens, thioglycolates, and other dangerous toxins commonly found in permanent hair color.

     It is the most innovative approach to professional hair color since the invention of the oxidative hair color process. With a unique approach that respects the natural integrity of the hair by leveraging pure, high quality, all natural ingredients; Organic Color Systems has been revolutionizing the hair color industry. By providing superior results, a naturally healthier and more enjoyable experience, and an uncompromising commitment to excellence; Organic Color Systems has become the world’s preeminent All Natural Organic Salon Color line.
     The key difference in the color is the approach to preserving the cuticle’s natural structural integrity and the hair’s natural protein’s and pigments. Rather than use an aggressive and corrosive alkalizing agent like ammonia, which can damage the cuticle and irreparably destroy the hair’s natural ability to “hold” color, organic color systems use a coconut by-product that is a naturally derived swelling agent that is suspended in soy oil. When the color is applied to hair, and activated under heat, the soy oil naturally softens and moisturizes the cuticle as the coconut derived swelling agent gently expands and opens the cuticle. When the heat is removed from the hair, the swelling subsides and the undamaged cuticle naturally closed back down thereby sealing the new pigment into the hair.
     By taking this revolutionary natural approach, we are able to consistently produce extraordinary results. Common problems of traditional oxidative ammonia based hair color are eliminated.



Keragreen Keratin Straightening Treatment
There is an alternative to the harsh, dangerous straightening treatments out there. The majority of salon clients are not looking to keratin treatments to straighten their hair. Rather, the majority of salon clients simply wish to tame their frizz and calm their curls. This is specifically what Keragreen was designed to do. Keragreen is specially formulated to be a natural, organic, safe, and highly effective smoothing system that is ideal at making your morning blow dry routine effortless for months. 

Other products rely on formaldehyde, ammonia, or other corrosive toxins to violently blast open the cuticle and use a protein bonding accelerator to burn the keratin protein to the hair. Although this process is effective at bonding keratin protein to the hair, it is far too aggressive and use far too harsh ingredients to be considered healthy for the hair, the client, or the stylist.

Our philosophy is simple, we are not for every client. By leaving the harsh chemicals out of our products, we are unable to treat some of the most severe, kinky, hair. But, for the 90% of clients we can help, we do an extraordinary job at eliminating frizz, taming curls, and leaving smooth, luscious, soft textures that are full of movement, shine, and healthy luster. You will love the effortless maintenance and added strength, health, and vitality of your hair!




As a company, we recycle not only our shampoo and conditioner bottles, but also our color, developer, water bottles, cardboard and paper when we can. We save our hair to be used on an organic farm outside of Tulsa.

We choose to do business locally as much as possible. We have also chosen to exclusively use products that cannot be bought off the shelf, to maintain professionalism.