"For hair dye to work, ammonia literally lifts up your hair cuticle... and peroxide destroys your current color."
Huffington Post News!
If you are indifferent to haircolor that contains ammonia, bleach or really believe it doesn't make a difference - read here: "In order to get the color that you wanted, your current color has to be destroyed," according to Wilson. "That's where the peroxide comes in, and that breaks down your natural hair pigment. Peroxide is very drying on the hair, which contributes to the damage of the hair. Now the cuticle is lifted, your pigment has been broken down, so now your hair should be straw-like."
Stop hating your hair because of it's dryness, breakage, or frizz. The color you choose DOES make a difference. Treat your hair better, treat your body better, treat you better.
Huffington Posts about Organic Hair Color - used exclusively here at Composure. Stop destroying your hair's health.