"Like many people in this industry, I started out as an aspiring hairdresser. I began as an apprentice in a Biarritz salon when I was just 16. My hard work and perseverance payed off and I went on to open my own salon, eventually relocating to Los Angeles to partner with Jose Eber and open 10 salons. Next came Privé Products, which to me, wasn’t just another business venture. Developing Privé was a way for me to share my passion for creative hairdressing with other likeminded hairdressers. I was creating a line in the European fashion for the true artist. One that performs at the highest standard, one that can be mélanged to accomplish every hairdressing desire and one that met every expectation I, as a hairdresser, would demand of a line. Regardless of Privé’s success, I promised myself that I would always stay true to my roots – I am a hairdresser first and foremost."